Brand Direction
We define the concept and visual direction around the brand’s character and audience.
Brand, IP & Character Design
Creative
Distinct identities. New possibilities.
We read the stories behind brands and IP and bring a fresh perspective to their visual identity. From creative direction to character and graphic design, we develop expressions that extend across products and packaging.
What we do
IP & Character Design
We develop IP stories and character through expressions, poses, and graphics.
Visual Applications
We extend the visual language consistently across products, packaging, and other touchpoints.
How we work
- 01Brand Discovery
We explore the brand’s story and audience.
- 02Concept Direction
We propose a concept that can extend into products and experiences.
- 03Visual Development
We develop the character and graphic expressions.
- 04Design Applications
We organize the design applications for each touchpoint.